So much to say and so little time. Whether it’s a broadcast, radio or print interview, the time you are with a reporter seems to fly by or on the other hand it may never seem to end. We are here to ensure that no matter how short or even how long your interview may be, your message gets across in an eloquent and timely manner. Best practices include:
Develop three key messages to serve as the foundation for all communications and to weave into each interview.
Key messages need to be more strategic than simply the “three most important things.”
Prove your points
Trained spokespersons understand their goal is to introduce and reinforce key messages throughout an interview. Supporting information can sustain a conversation, while offering proof and adding credibility. During proactive and responsive comments, be prepared to back up and expand upon key messages with:
Remember you are the expert and media is looking to you to provide quality information that informs a broad audience.