How to Prepare for a Radio Interview
January 9th, 2021

Radio interviews are great opportunities to get the word out for your organization. However, they are different from broadcast television interviews. Radio interviews have no visual component. Radio interviews are about how you can tell a story in a short amount of time and still get your message across to the audience. The listeners may only listen for 20 minutes of the segment while driving to work. Here are some tips to keep in mind during a radio interview.

  1. Know the show
    The nature of the radio show is a one-on-one experience for a listener. Radio programs can vary in tone from casual to conversation to more formal. Knowing the tone of the program will allow you to tailor your message to better connect with listeners.
  2. Know your key messaging points
    Having a clear and concise message will allow for a more successful interview. Having a cheat sheet with a bullet points of your key messages during your interview will help you deliver your message more clearly and concisely.
  3. Keep it short and sweetLong-winded answers will dilute your message and will only make listeners lose interest. Come up with possible questions that might come up during the interview and practice answering those questions using your cheat sheet.

These quick tips will get you ready for any radio interview that comes your way.



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